Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Shiner Wild Hare Pale Ale PR + Social Media Seeding
A press kit showcased the design and character of Shiner’s new brew. The PR campaign led to coverage in key beer blogs and publications, as well as major newspapers in Texas and target markets across the country.
