Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Spezial Leight was Shiner’s version of a light beer. Like other light beers, it stood out from the crowd by being even lower in calories and carbs than the competitors.
