Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
How would a century-old, small-town Texas beer fare in the bustling, New England metropolis of Boston? Well, thanks to a certain mutual understanding, we got along just fine. This wall mural announced our official arrival in Beantown.
