Challenge:
Sweet Leaf was an upstart brand that had grown through local grassroots efforts. Their fast-growing popularity and all-natural product caught the eye of Nestlé Waters who snatched them up and sent them into national distribution overnight. Now this homegrown brand with a hand-drawn playbook was up against national players. They needed help defining their niche and scaling their presence at events.

Brand Story:
Wholesome enjoyment for life’s happy times.