McJ Makes Alexa Apologize to Rejected HQ2 Cities
In September 2017, Amazon announced it was searching for a home for its second headquarters, dubbed HQ2. After months of speculation, investment and waiting a number of cities were going to be left feeling dejected. In Austin, we felt we were owed an apology. We thought the other contenders might, too. So we made Alexa apologize to the rejected cities on behalf of Amazon.
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AdAge Small Agency of the Year
Advertising Age awards McGarrah Jessee Small Agency of the Year Gold.
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Obtaining Cult Brand Status
McGarrah Jessee works with several brands with cult followings, including cooler maker YETI, Costa Del Mar sunglasses, and Texas-based Whataburger, whose acolytes have been known to drive hundreds of miles to eat at one of its locations.
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An Agency Designed This Crazy Cool Flagship Store
Yeti is among the few brands that, even without a store, has cultivated a passionate community around an otherwise innocuous product—coolers. So, what more can its first flagship store bring to the conversation?
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SXSW Tips From Your Friends at McGarrah Jessee
McJ veterans of SXSW share tips for getting the most out of SXSW.
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SkinnyPop Extends its Halo
After partnering with McGarrah Jessee, SkinnyPop is looking to extend its better-for-you branding halo into other categories, including one that fell out of vogue over health and other concerns: microwave popcorn.
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Fast Co. Create Takes a Trip to the YETI Smithsonian
Yeti didn't tap an architecture or retail design firm to build them a cool store—rather, they turned to the brand's longtime agency, McGarrah Jessee, to curate the shop.
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McJ's Jennifer Blank on How to Boost Your Workplace Likability
Building better relationships with your coworkers can do more for your career than just making your workday more pleasant. McGarrah Jessee's HR manager, Jennifer Blank, shares tips for boosting workplace likability.
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Outside Magazine Names McJ a Best Place to Work
We're proud to be included, for the second year in a row.
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McJ Welcomes Jeff Bednarz As Creative Head For New Film & Production Division
McGarrah Jessee has partnered with award-winning director Jeff Bednarz to launch Rabbit Foot, the agency’s new film and production division.
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20 Small Agencies That Punch Above Their Weight
The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight.
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McGarrah Jessee Celebrates Hiring Its 100th Employee
When you’re the 100th employee at McJ, you get a slightly different new-hire orientation.
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How Yeti Made a Cooler an Aspirational Brand
Yeti is reinventing the utilitarian cooler as a status symbol.
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Outside Magazine Names McJ a Best Place to Work
We’re honored to keep company with some of the coolest outdoor brands out there.
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Whataburger Expands in Retail
The orange and white stripes are claiming more grocery shelf space with five new signature sauces.
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9 Ad Agencies You Need to Follow on Twitter
We're proud to have earned a place on this list, and to keep company with so many other digital agencies we admire (and follow).
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The Financial Brand spotlights Frost Bank
Financial trade publication The Financial Brand spotlights the Frost Bank brand, and the fruits of the 15-year client/agency partnership.
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Merrick Pet Care Launches "Best Dog Ever" Campaign
Merrick Pet Care announces the launch of its "Best Dog Ever" advertising campaign, marking the most substantial marketing investment in the company's 25-plus year history.
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Joel Clement Joins McGarrah Jessee from Saatchi & Saatchi Asia
Joel Clement, who has worked as both an art director and copywriter in a career that has spanned half the globe, is calling Austin and McGarrah Jessee his new home.
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KXAN Spotlights McGarrah Jessee's Dog-Friendly Culture
The KXAN news crew visited our office and spoke with Eric Webber about what it takes to create a dog-friendly work environment.
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SXSW Gospel Waffle Sunday
McGarrah Jessee welcomed SXSW festival-goers with a Sunday morning gospel waffle brunch.
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Whataburger Taps McGarrah Jessee for Media Duties
Whataburger has awarded its media planning and buying duties to McGarrah Jessee after a four-month search. McGarrah Jessee has handled creative duties for Whataburger since 2003.
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Shiner White Wing: Best Native Content Campaigns of 2013
The Huffington Post includes the Shiner White Wing Onion spot in its roundup of the best native content campaigns of 2013.
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HAAM Benefit Rooftop Concert
As part of the recent citywide HAAM Benefit Day, we invited singer/songwriter and onetime HAAM beneficiary Kanude to perform his music with McJ and friends on our rooftop deck.
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Shiner NY launch featured in PR Week
Spoetzl Brewery's Shiner Beers planned to launch in New York, the largest market without a Shiner distributor.
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Five SXSW PanelPicker Topics from MCJ
SXSW PanelPicker is open for community voting and this year MCJ has put forward five topics. Check them out and lend us your vote.
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Ad Age on Shiner's New York Launch
Even before Spoetzl Brewery introduced its Shiner brand to the New York and Philadelphia markets, word had gotten out via social media.
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WithWest.com Aggregates Assistance Efforts For Those Looking to Help
The With West website provides a direct connection between anyone seeking a way to help the community of West and the many organizations and individuals who are organizing fundraising programs and events.
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McGarrah Jessee Acquires Digital Agency Exopolis
McGarrah Jessee has acquired Exopolis, an eleven-year-old digital agency also based in Austin.
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Pecha Kucha, SXSW Edition, Hosted by McGarrah Jessee
McGarrah Jessee celebrated SXSW by hosting a Pecha Kucha event that brought together artists and innovators for an evening of creative inspiration.
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Texas Architect Features McGarrah Jessee Building
Texas Architect features McGarrah Jessee building.
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Communication Arts Featured Agency
Communication Arts features McGarrah Jessee in the January/February 2011 Typography Annual.
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McGarrah Jessee Builds Texas Brands with Advertising and More
Austin American-Statesman profiles McGarrah Jessee.
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Ad Age Southwest Agency of the Year
Advertising Age names McGarrah Jessee “Southwest Agency of the Year.”
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