Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
When we overhauled the packaging for Shiner Bock, we kept the familiar yellow and red colors, but made them bolder, added distinct typography and brought the famous ram back to a place of prominence.
