Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
There’s the beer in the bottle, but that’s not the only way Shiner stands out. We make sure that everything that carries the Shiner name represents the spirit of the brand. Everything.
