After 100 years, Shiner was still going strong. That meant there were fans to thank and a milestone to celebrate.
Challenge:
One hundred years of brewing beer called for a celebration. The problem was that we had a small-town brewery’s budget. And we needed to counter ongoing rumors that Shiner had sold out to a big corporation.
Idea:
Remind fans and newcomers alike that throughout their 100 years, Shiner has remained small, authentic and unique. Also, throw a party with free beer and bottle rockets.
