Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Other beers pale in comparison to Shiner Bohemian Black Lager. What better way to show that than to “pale” everything on a newspaper page except for the distinctive bottle.
