Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Shiner Holiday Cheer is a winter seasonal brew, so we gave it a Christmassy look. That extended beyond packaging to include bar coasters that double as ornaments.
