Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
This isn’t just a billboard. It’s the most accurate time-telling device in the state of Texas, reminding folks that there’s never not a good time to stop and pick up a trunkful of tasty Shiner beer. (And milk. Don’t forget the milk.)
