Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Ads with “Hi Chicago,” lettered in the Shiner Bock typeface ran in alternative papers. The remaining letters in “Shiner” soon followed to introduce Chicagoans to the brand.
