Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Shiner and music go hand in hand. So it was only natural to create a series of Shiner-branded Pandora stations — Bockyard Country, Chilled Indie Bock, Bock ’N’ Roll — with handpicked tunes to set the mood for any time a fan might enjoy a Shiner.
