Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Mounted ram heads (fake, of course) equipped with a camera beam video to the BockLove.com site, giving fans the opportunity to share their "Bock love" while out drinking Shiner Bock at their favorite watering hole.
