Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
A custom video booth traveled to special Shiner events. A Shiner Bock confessional of sorts for the most loyal of fans. Video from the booth was streamed directly to the BockLove.com website.
