Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
This poster was designed to promote a SXSW day party that Shiner was involved with to get people excited to come out and listen to great music and have some Shiner Beer.
