Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Bohemian Black Lager is the darkest beer Shiner makes. To graphically show just how dark it is, we created a print ad that is nothing but black, except for the label.
