Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
Shiner 98 was a beer with deep Bavarian roots. Even when you drank it straight from the bottle, you had a hard time believing it wasn’t coming from a German beer stein.
