Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
The Holiday Cheer packaging takes cues from the old town of Shiner, with simple design and colors reminiscent of a classic holiday. We designed the cases and six-packs to look like presents, so the beer could be given as a gift.
