Shiner Prickly Pear Campaign

In 2015 the folks at the 100-year-old brewery in Shiner, TX decided to try something a little different for their summer seasonal. The result was Shiner Prickly Pear.

Challenge:
While it may be an easy-drinking summer brew, easy-to-drink and easy-to-make are two very different things. Especially when you’re making beer from cactus.

Idea:
We told fans about Shiner’s newest flavor by highlighting the danger that comes with brewing it.