Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
These posters announced Shiner as the official sponsor of Fun Fun Fun Fest, a three-day festival held in Austin that features punk, metal, hip-hop, comedy — and lots and lots of beer.