Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
There’s nothing like an upside-down print ad from Texas’s favorite brewery to remind magazine readers just how much they want an upside-down bottle of Shiner beer connected to their mouth.
