In a state where triple digit summers are the norm, palatable light beer is a necessity for the Texas beer drinker. But outside of the macro brews, pickings were slim.
Challenge:
Without an offering in the light beer category, Shiner loyalists have had to venture out of the portfolio when temperatures rise.
Idea:
Position Shiner Light Blonde as the light beer that gets Texas. And introduce it as an integral part of summer survival.
