Challenge:
Costa enjoys a cult following among fishermen in the Southeast. But outside of this niche community, the brand wasn’t well known. We needed to introduce Costa’s advantage to a broader audience, without losing sight of our base.
Brand Story:
Built for fishing, ready for adventure.
Running counter to society’s message that success is the steady march toward predetermined milestones, Costa offers an alternate perspective on the value of exploration, and the life-altering experiences that come with it.
