Challenge:
Costa enjoys a cult following among fishermen in the Southeast. But outside of this niche community, the brand wasn’t well known. We needed to introduce Costa’s advantage to a broader audience, without losing sight of our base.
Brand Story:
Built for fishing, ready for adventure.
Costa's Bluefin on the Line documentary is rooted in the 1950s and 1960s during the heyday of tuna fishing in Florida. The DVD packaging pays homage to the midcentury design aesthetics of the era.
