Challenge:
Costa enjoys a cult following among fishermen in the Southeast. But outside of this niche community, the brand wasn’t well known. We needed to introduce Costa’s advantage to a broader audience, without losing sight of our base.
Brand Story:
Built for fishing, ready for adventure.
These ads launched Costa’s prescription-strength sunglasses featuring patented technology. To provide a challenge for enthusiasts, the fish are drawn to scale – black marlin (largest) to bay anchovy (smallest).
