Challenge:
Costa enjoys a cult following among fishermen in the Southeast. But outside of this niche community, the brand wasn’t well known. We needed to introduce Costa’s advantage to a broader audience, without losing sight of our base.
Brand Story:
Built for fishing, ready for adventure.
Costa's Rx trade ad speaks to eye doctors who may not realize there are 47 million fishermen out there who may be in the market for prescription sunglasses.
