It was a bad time for the banking industry. In 2010, the big banks were constantly in the news with tales of mortgage fraud, hidden fees and government bailouts. Those banks’ customers were growing increasingly angry and restless. Enter Frost, a bank that has never strayed from its guiding principles.
Challenge:
Unlike the rest of the industry, Frost was financially strong and stable, and enjoyed loyal and satisfied customers. We wanted to show frustrated banking customers how banking should be.
Idea:
Share the core principles of a bank that believes in treating people right.
