When the financial crisis hit its peak in 2010, banking customers were fed up with big banks. It was the right time to remind Texans that Frost was one bank that had never compromised its integrity.
Challenge:
Find a way to let people know that there was an alternative to the "Too Big to Fail" banks, that they deserved better, and that Frost was the right choice when they had finally had enough.
Idea:
Draw a sharp contrast between Frost and the rest of the banking industry and turn people’s righteous anger into action. It’s time to switch banks.
