CHALLENGE:
Native enjoyed a strong following among a small group. Their products scored high on fit, value, performance and style. Unfortunately, consumers also associated Native with sports such as hiking, climbing and mountain biking, which were on the decline because of high gas prices and smaller vacation budgets. That’s when we spotted another trend to fill the void.
The website serves as the hub for the urban sports movement, with dedicated space for meet-ups, throw-downs, user videos, geo-spotting, how-to site creation plans and city development petitions.
