CHALLENGE:
Native enjoyed a strong following among a small group. Their products scored high on fit, value, performance and style. Unfortunately, consumers also associated Native with sports such as hiking, climbing and mountain biking, which were on the decline because of high gas prices and smaller vacation budgets. That’s when we spotted another trend to fill the void.
Promotional posters feature Native’s mountain-to-masses imagery; the patterns represent location markers and primitive markings. Sun flares are reminders of the need for eye protection.
