A fourth-generation, family-owned chain of building supply stores.
Challenge:
When the big box DIY stores moved to town, McCoy’s lacked the size and marketing budget to compete. It got bad. At one point, Home Depots were opening up in parking lots next door. Sales were suffering and loyal, long-standing McCoy’s employees feared for their jobs. The company needed to take the DIY giants head-on as they steamrolled forward.
In-store circulars doubled as direct-mailers and newspaper inserts. They folded out to provide a community connection to McCoy’s, helpful tips and even Farmers’ Almanac trivia, alongside priced-to-move items.
