A fourth-generation, family-owned chain of building supply stores.
Challenge:
When the big box DIY stores moved to town, McCoy’s lacked the size and marketing budget to compete. It got bad. At one point, Home Depots were opening up in parking lots next door. Sales were suffering and loyal, long-standing McCoy’s employees feared for their jobs. The company needed to take the DIY giants head-on as they steamrolled forward.
Bringing the born-to-build mindset full circle, we retrofitted McCoy’s systemwide signage package. We looked at everything the way a builder would and repackaged the store through that lens.
