Frost’s policy has always been, “If we wouldn’t do it with our money, we won’t do it with yours.”
We wanted to show consumers the difference between banking with the big guys and banking with Frost, and remind them that they had a choice. So we ran transit posters that illustrated the other way of doing business right next to Frost’s.
Really, the big banks did all of the hard work. We just had to point it out.
