Once a year, Whataburger offered the A.1. Thick & Hearty Burger, topped with a splash of genuine A.1. steak sauce. It was a true fan favorite. But a big name competitor jumped on board and started offering a similar product. To stay original, Whataburger decided to retire the old favorite.
Challenge:
When Whataburger decided to pull the A.1. Thick & Hearty Burger from the menu for good, we knew customers would not take it lightly.
Idea:
Create a way for fans to pay their respects — and let the healing begin.
