When Whataburger decided to pull the A.1. Thick & Hearty Burger from the menu for good, we knew customers would not take it lightly. To help fans cope with the loss, we developed a support group.
The A.1. Thick & Hearty Burger support group microsite played host to user-generated videos, photos, farewell messages and lighthearted songs from the voice of Whataburger.