Challenge:
YETI is legendary for ultra-premium coolers so rugged they are certified bear-resistant. Among hardcore outdoor enthusiasts, the brand is treated as a badge of the hunting and fishing lifestyle. But YETI saw a wider opening: people who are passionate about their hobbies and willing to pay extra for products that last.
This logo was created for a product that (hopefully) doesn't exist. Elk Milk. The true passion of NFL great Jordan Shipley, star of YETI's April Fools' video.
