Challenge:
In 2006, Sam Susser, longtime fuel man and operator of hundreds of 7-Eleven and Circle K stores, wondered, “What do I need their brands for?” So he created his own, replacing one set of signs for the other. He called it Stripes, after the lines of the road. In 2007, Sam needed help bringing his new brand to life. Stripes was many things to many people, but there was one common denominator: instant gratification.

Brand Story:
C’mon, you’ve earned it.