Challenge:
For more than 45 years, Smokey Denmark has been known among Texas’ many BBQ joints as the premier purveyor of high-quality, whole-smoked meats. More recently, Smokey Denmark has begun marketing itself directly to consumers, who have been enjoying its meats for decades at their favorite BBQ restaurants without ever having known the Smokey Denmark brand.
Brand Story:
Quality products have few real competitors.
You can't wrap a truck like this, with all of its bumps, seams and protrusions. The white you see here is the original white of the truck. The red is a series of fifteen individually considered decals that make up the whole.
