To attract the trade to Savane’s MAGIC convention booth to learn about the latest in new fabric technology, we devised a mission. Suitcases went out to key buyers. Inside, we included a building schematic, a memory loss pill (in case things got ugly), some waterproof matches and, of course, a self-destructing tape. Proving that pants and espionage go hand in hand, booth attendance was awesome. Mission accomplished.
